The people who will train you
Husband-and-wife founders. Doug builds the networks. Laurie Ann, a U.S. Navy veteran, runs the back of the house: orders, paperwork, administration. The support system behind every sale.
Enters dealer networks with Line-X spray-on bed liners.
Sells his medical-grade disinfectant company, about 300 hospitals across 20 countries, to New York private equity.
Enters water filtration. Holds an exclusive license to put Brita on whole-home systems, then decides there is a better way to bring whole-home filtration into people’s homes, and sets out to develop his own product.
Founds Motion Franchising, today the affiliate that owns the Perfect Filter marks. Offers water-filtration franchises as Motion Water Pros, 2019–2021; none sell, and the lessons become Perfect Filter (Item 1).
Goalkaline alkaline-water vending placed on U.S. military bases; the system that becomes Perfect Filter ships through 12–15 independent dealers.
The Oceanside outlet opens and Perfect Filter begins offering franchises. The first territories open.
Trained and supported by founders with direct experience
55 hours of initial training, 31 classroom and 24 on-the-job, about one week (FDD Item 11). Then launch support comes to you: your first show booked together, leads generated side by side, and in-home visits you shadow before you lead.
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